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What to Wear: SXSW Interactive 2013

Whether you’re doing SXSW Interactive with a badge or just hitting the free parties, if you want to hang out with the trendiest names in tech you’ve got to dress the part.

While it’s a festival for professionals, you won’t see many stuffy business suits at SXSW Interactive, nor will you see the super-casual looks we’ll witness at next week’s SXSW Music. Check out some of the best dressed folks at SXSW Interactive below for outfit inspiration, and score our SXSW look for less with deals from

Inspired by the day’s most stylish badgeholders, we’ve created the perfect SXSW Interactive outfit. Pair dark wash skinny jeans with a studded leather jacket for a casual-yet-chic business casual replacement, and add vintage jewelry to make it your own. Grab a cute and affordable umbrella to ensure you’re ready for the unpredictable Austin weather, and finish the look with your favorite pair of cowboy boots – it is Texas, after all.

1. Studded Faux Leather Jacket, 2. Glasses, 3. Watch, Urban Outfitters 4. Vintage-Inspired Necklace, Forever21 5. Dark Wash Denim, 6. Umbrella, 7. Cowboy Boots, 8. Chiffon Buttondown, Garage



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