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What to Wear: SXSW 2015 with Neiman Marcus

Back again for SXSW 2015, Neiman Marcus has proven over the last few years that it knows how to connect with its customer outside of their stores or online. The Neiman Marcus Make Some Noise house party is an oasis in the middle of popular Rainey Street during SXSW.
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Neiman Marcus has partnered up with Atlantic Records this year to bring the tunes, but the party isn’t just about the music. Each day kicks off with inspiring talks and panels from women really making difference in the world right now, including: Rebecca Minkoff, Shiza Shahid, Laura Dern, Rosario Dawson and more.  

RSVP here for access to the Make Some Noise event, which lasts from Wednesday, March 18-Friday, March 20. The party is free, but you must RSVP to attend. Keeping in line with that party spirit, here are our picks for for what to wear to each part of the 2015 festival.

1. Kendra Scott Sophee Earrings.  2. Michael Kors Black Stainless Steel Golden Darci Watch.
3. FRAME Le Color Denim Jeans. 4. MARC by Marc Jacobs Sally Jerrie Rose Crossbody Bag.
5. Rag & Bone Harrow Leather Ankle Boot. 6. Le Metier de Beaute Lip Gloss in Coral Confection.
7. Alice + Olivia Sunglasses/Lips Printed Knit Sweater.

Stay warm, yet fashionable, for your many film screenings with a chic printed sweater paired with stretch denim black jeans.

Add in earrings from Austin’s own Kendra Scott, apply a bold lip, and you’ll stand out in even the darkest of theaters.

What to Wear SXSW Interactive 2015 Neiman Marcus

1. Rebecca Minkoff Marble-Print Envelope Clutch Bag.  2. Dogeared I Heart Texas Pendant Necklace.
3. Joe’s Jeans Finny Skinny-Fit Distressed Jeans. 4. J Brand Jeans Darci Distressed Denim Jacket.
5. Vince Preston-3 Mesh Skate Sneaker. 6. Smythson “Bright Ideas” Wafer Notebook.
7. Alice + Olivia Hope Floral-Print Georgette Top

The perfect outfit for the Interactive attendee transitions expertly from daytime panels to late-night after parties and concerts. Throw on a denim jacket for convention center panels and the windy rooftop parties.

Fashionable flats and sneakers will make you the envy of all your friends in the eleventh hour. And don’t forget your handy notebook to jot down all the moments of inspiration!

What to Wear SXSW Music 2015 Neiman Marcus

1. Eugenia Kim, Max Wide Ruched Ribbon Hat. 2. Paige Menagerie-Print Godet Maxi Skirt.
3. Joie Socoa Strappy Leather Sandal. 4. MARC by Marc Jacobs Sally Crossbody Bag.
5. B&O PLAY by Bang & Olufsen H2 Green Over-Ear Headphones. 6.Kate Somerville
Body Glow Sunscreen SPF 20. 7. LaMarque Sonia Suede Fringe Vest.

Take on a little of Austin’s authentic, hippie charm with a relaxed outfit all your own. Add a touch of fringe to complete the new bohemian trend.

Sunscreen and a rimmed hat will help protect your delicate skin during so many hours in the sun. Add a crossbody bag, and you’ll be free to dance to the music with ease all day long.

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Written by Laura Villagran Johnson

Co-Founder and Creative Director,
Austin Social Planner

199 posts

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