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RECAP: The Frye Company Lounge at W Austin

The Frye Company hosted a customization lounge at W Austin, timed to the first weekend of ACL and The Frye Company’s store opening at Domain Northside. Austin’s first Frye store opened the following day, Friday, September 30th.

Danielle Carrier and Laura Villalanti

The American heritage brand celebrated its tie to music with the activation, that included  cocktails by Austin’s 9 Banded Whiskey and a performance by Robert Ellis. Musician and custom leather worker Jonny Fritz, added custom stitching and monogrammed initials on guests’ boots before joining Ellis for the performance.

Megan Hartman and Trey Privett

Guests included Miranda Lambert and her boyfriend Anderson East; Grammy Award Winner, Adrian Quesada; Austin’s own Netflix sensations, S U R V I V E; Los Coast, Tameca Jones, Ben Kweller, My Jerusalem; Israel NashWild Child, Corbu, Oh Wonder and others.

Keith Kreeger and Stephen Sprague

The Frye Company also welcomed local makers Keith Kreeger and Nina Bernento, as well as local style icons Shelley Nueman (ATX Street Style), Michelle Zuzek (Style Beacon)Deborah Stachleski (Society Letters), and  Claire Craig and Emma Manning (Rank+ Style).

Robert Ellis and Jonny Fritz
Miranda Lambert and Anderson East


Written by Kevin Smothers

Kevin Smothers

Co-Founder and Editorial Director,
Austin Social Planner

185 posts

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