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RECAP: Man Up Event at W Austin’s AWAY Spa

Let’s hear it for the boys! The W Austin certainly let out a cheer last week week with the debut of the “Man Up” facial treatment (featuring Jack Black products) at the AWAY Austin Spa. As you would imagine, the launch drew an A-list of the guys who make the city go ’round.

Guests at a private reception celebrating the new treatment enjoyed sips and bites from TRACE while enjoying mini-treatments and massages and perusing pop-up shops from Bonobos, St. Bernard Clothing, and Wrong Side Pocket Squares. A portion of the proceeds from purchases benefited Austin Sunshine Camps, a project funded by the Young Men’s Business League.


The night also showcased the full line of products by Jack Black, among the tops in men’s grooming and skincare. The crowd left looking happy and polished…with more than a few making appointments for the full treatment! Kudos to the W for hosting such a unique event…we don’t get enough of these events that are targeted to guys, but here’s to hoping there will be many more in the future.


SPECIAL OFFER FROM AUSTIN SOCIAL PLANNER: As a valued reader of Austin Social Planner, we’d like to give you an insider’s offer. Follow this LINK to receive a $50 discount on the Man Up Facial at AWAY – courtesy of our good friends at W Austin.

Written by Kevin Smothers

Kevin Smothers

Co-Founder and Editorial Director,
Austin Social Planner

185 posts

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