The world’s premier bull riding organization, PBR (Professional Bull Riders)
began as a dream of 20 bull riders 24 years ago and is now a global sports phenomenon. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The PBR’s 2017 Built Ford Tough Series will make its first ever stop in Austin for the Wrangler Long Live Cowboys Classic presented by Frontier Communications. As the world’s top cowboys go ride for ride against the rankest bulls around to earn coveted points for the overall season, fans in the Lone Star State can expect to see some of PBR’s toughest athletes, including Texas-native and current reigning World Champion Cooper Davis, two-time PBR World Champion J.B. Mauney (2013, 2015), three-time World Champion Silvano Alves (2011, 2012, 2014), 2008 World Champion Guilherme Marchi and many more.