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Five for Friday w/Maria Orozova from MODPaper

Maria Orozova is the owner of  MODPaper and The MOD Studio. We stopped by to chat with her about the company, new trends in event invitations, and our favorite…holiday cards.

What part of the invitation design and creation process does your team do at MODPaper?

We really can help our clients do it all. We can start with theme and color selection, move into the design process, work with printers on creation, assist with additional assembly – even create specialty stamping. MOD Paper was a creation of our marketing and advertising company, The MOD Studio, so we have a broad range of expertise.

With electronic invitations and save the dates becoming more common, why do you feel hard-copy invitations are important?

The invitation really sets the tone for the event. Especially with high-dollar events, a formal invitation makes your guests and donors feel special. Many organizations are also seeing their invitations as commemorative pieces for their guests to keep long after the event. Printing will never go away. It should be an ‘and,’ not an ‘or.’

What trends or new ideas in invitations do you love?

Printing on new and different surfaces is a fun trend, like metal or leather. It is allowing people to really think outside the box. Letterpress seems to be making a comeback, too.

Packaging is becoming more important. People are using invitations where every piece has an exact place. There is also a trend of invitations that unveil themselves to you through the packaging.

What are some of your favorite social event invitations you have worked on/are working on?

We worked on the last two years of the Ballet Austin Fete. This year we printed the invite on metal and had the back of the piece hold the reply card and other pertinent information.
See below for a picture of the stunning invite.

We are currently working on invitations for the December 5th Center for Child Protection Dancing with the Austin Stars event. We have worked on their invitations for the past three years. Every year is glitzy and fun, with different takes on the trophy disco ball.
See below for a picture of the last year’s invitation.

With November just days away, what are some fresh ideas for holiday mailers?

Now is the time to start working on those holiday invitations and cards in order to send out before the seasonal mailing rush. Many people are turning to typography versus the usual family picture. Monograms are another trend this holiday season from the classic use of names to even designing them for people’s homes!
See a sample below of a holiday party invitation monogrammed in the likeness of the soiree’s location.

*MODPaper is a year-old side venture of The MOD Studio. MODPaper specializes in invitations ranging from social soirees to weddings and personal events. The company recently moved from their South 1st location to a new home in Central Austin and celebrated their move this week with an open house. To that, Austin Social Planner says “Cheers!”

Written by Laura Villagran Johnson

Co-Founder and Creative Director,
Austin Social Planner

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